1. Search Engine Optimization (SEO):

   • Conducted in-depth keyword research targeting phrases like “luxury Niseko accommodations,” “best ski lodges in Niseko,” and “Niseko travel tips.”
   • Optimized existing website content to improve search engine rankings.
   • Built high-quality backlinks to enhance domain authority and visibility in competitive search results.

2. Content Marketing:

   • Created engaging, SEO-friendly blog content, including topics like “Top Activities in Niseko Beyond Skiing” and “Why Choose Aspect Niseko for Your Next Winter Getaway.”
   • Focused on highlighting the unique features and benefits of Aspect Niseko’s offerings to attract their target audience.
   • Developed seasonal campaigns to boost visibility during peak travel times.

3. Social Media Strategy:

   • Designed a content strategy for social platforms to increase brand awareness and engagement.
   • Shared visually appealing content showcasing the property’s luxurious interiors, nearby attractions, and guest experiences.

Challenges
Aspect Niseko operates in a highly competitive market for luxury accommodations in Niseko. Additionally, as their website was already designed, our challenge was to work within the existing framework to maximize visibility and drive traffic. Our strategic focus on SEO and content marketing addressed these hurdles effectively.